Welcome to my portfolio! With a focus on UX/UI design, I specialize in crafting innovative and user-centric solutions for SAAS and tech startups. From intuitive interfaces to seamless user experiences, my design approach is tailored to meet the specific needs and challenges of the digital landscape.
Whether you’re looking to elevate your software platform or launch a new tech venture, I'm here to bring your vision to life with creativity, precision, and an in-depth understanding of your target audience.
Redesign and visually update NEWTON’s SAAS platform, creating a design system for a white-label approach.
Addressing existing user flows, patterns, and IT structures to enhance the appeal and usability of the interface.
When I joined the B-Projects team to revamp NEWTON, I took on a multi-faceted role. Through user interviews and workshops, I delved into user needs and worked with stakeholders to update the SAAS, create an intuitive interface, and establish a robust design system.
1. User-Centered Approach
Adopting a human-centered design methodology, we conducted workshops to uncover pain points and aspirations. By implementing trained user patterns and elements, the goal was to transform the user experience for finance professionals in trust funds, real estate investments, and investment companies.
2. WACG Guidelines
Adhering to Web Content Accessibility Guidelines (WACG) 2.0, Level A-AA, we prioritized a user-friendly interface for seamless accessibility and inclusivity.
3. Design Impact
The redesigned interface effectively tackled existing challenges. NEWTON emerged as a digital asset, providing real-time data reliability, traceable workflows, and cost-effective operations, all within a secure, cloud-based platform.
NEWTON successfully revolutionized corporate governance, breaking through silo barriers within organizations and reducing critical pain points for finance professionals.
4. Features
Data Reliability and Compliance:
NEWTON ensures a reliable, real-time platform by implementing security measures such as the 4-eye principle.
Enhanced Traceability:
Traceable workflows provide a transparent audit trail of all entity-related activities, promoting transparency and governance.
5. Conclusion
Through a transformative redesign, NEWTON now stands as a shining example of operational efficiency, providing cost-effective solutions and strengthening compliance standards in the area of legal entity management.
Redefine customer interactions to design a best-in-class Conversational User Interface (CUI) for messaging and voice platforms.
The project revolved around revitalizing an existing service, demanding an up-to-date design and the creation of a consistent design system. The goal was to establish a foundation for quicker, more consistent, and higher-quality design work.
I was the lead product designer on the product team. I was responsible for setting up the product design system and creating a brand design for marketing.
1. Workshops for user-centered design
The design team kicked off the project with immersive design workshops. The focus of these sessions was a deep understanding of user needs and expectations. The results helped guide the entire process of designing and prototyping.
2. Creative user story framework
Moving away from traditional user stories, the team adopted a job story framework during design workshops.
Context-driven narratives
→ context/situation → motivation/need → outcome/goal provided a more holistic understanding of user behavior.
3. Design Principles
The team ensured a sustainable and accessible design by prioritizing text readability and color contrast, in accordance with WACG guidelines. Design choices were aligned with the principles of intelligence, performance, and human engagement.
4. Features
As the project progressed, we introduced features like setting up the interface for a sophisticated backend business process editor.
5. Conclusion
The Mesaic project concluded in 2019, The project left an indelible mark despite concluding in May 2019. Design choices and insights from workshops and the amazing team behind this project were a highlight in my UI/UX journey.